Several Fortune-500 companies have withdrawn from the Corporate Equality Index, which promotes DEI initiatives. It focuses on LGBT identity, race, and gender. These initiatives often include hiring quotas. While activists say it’s a step toward equity and inclusion, critics argue it undermines merit and productivity. Companies like Ford, Lowe’s, and Harley-Davidson have stepped away from the Index, stating such policies fail to reflect the broad range of beliefs among their stakeholders. LGBT activists claim that abandoning DEI is an act of “bullying.” Yet, considering the diverse perspectives of employees and customers, the real question is who is bullying whom? Big business is once again embracing merit and qualification instead of radical and controversial identities. And in the end, this benefits everyone.