Commonwealth Policy Center

Target’s latest partnership with a brand that sells Satanist inspired products is creating a stir. The clothing retailer Abprallen is providing products for Target’s “PRIDE” collection. Included a sweatshirt that says, “Cure Transphobia, Not Trans People.” They discontinued selling a messenger bag saying “We Belong Everywhere” across trans-flag colors and planets, and a tote bag with the message, “Too Queer for Here” beneath a UFO. Abprallen said on its Instagram post, “Satan loves you and respects who you are; you’re important and valuable in this world and you deserve to treat yourself with love and respect.” Another Instagram caption said, “Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean.” Targets choice to partner with a Satanist-inspired company and promotion of Trans-ideology is their business, but at the same time consumers don’t have to reward partnerships with darkness with their hard-earned money.