Obamacare: Appealing to the base

By Richard Nelson


November 16, 2013

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According to the Huffington Post, Colorado is promoting Obamacare and luring people to sign up by appealing to base instincts. One ad says "Let's get physical" and promotes free birth control. Another says "Friends with benefits" which implies sex without consequences.  In another, a group of women line up over a snow ski lined up with filled shot glasses and are told to  "Get your shots."  "Keg Er" has a man perched on top of a beer keg drinking directly from the spigot and unconcerned about falling because, hey, he's got insurance. If private insurance companies promoted their policies and services by making light of irresponsible behavior how long do you think they'd be in business?


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Director, Commonwealth Policy Center