You'd better watch what you say in New York City because if you're a business or landlord and say the wrong thing or more specifically—use the wrong pronoun, it could cost you. A lot. The NYC Commission on Human Rights recently updated its discrimination code which protects gender identity and expression and can penalize businesses that do not address customers by their “preferred name, pronoun and title regardless of the individual’s sex assigned at birth, anatomy, gender, medical history, appearance, or the sex indicated on the individual’s identification.” This push for transgender rights will cost offenders up to $250,000 We value the idea of free speech in our country, but thanks to New York City's Pronoun Police its not very free or for that matter, tolerant.