An internal memo to Congressional Republicans say that pro-life Americans can do a better job of persuading their fellow citizens to embrace the pro-life position. The memo from the National Republican Congressional Committee says that pro-life Republicans have “a brand problem, not a policy problem.” Even in pro-life states like Kentucky, Republicans have struggled to respond to deceptive pro-choice arguments. The memo says that candidates must “confidently articulate” their views, emphasize empathy toward new mothers, and highlight Democrats’ abortion radicalism. This is something Republicans failed to do last mid-term election, and they suffered at the ballot box. Now, this memo suggests that, if you’re pro-life, common sense, science, and care for mothers and their children are on your side are–if articulated well–a winning issue at the ballot box.